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Separation of Products and Communities (part 2)
This is a follow up to my previous post on companies using web 2.0 technologies to add value to their brands. The question to ask yourself when developing your online communities, how much do you...
View ArticleAre You Trying to Sell us a Search Engine?
I read an interesting post by a good friend of mine, Kevin Pruett over at techsoomer.com. He poses the question, are we more inclined to use a product or service based on word of mouth or consumer...
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